For business owners watching ad costs climb while results shrink…
One short, structured test reads what your market clicks on. Then it hands you the exact words to scale with, proven in real ad-account numbers before you spend a penny more.
“They helped us scale from 6 figures to 7 figures per month with their ads. We wouldn’t be here without you guys.”
Abi Hookway · Touchstone Education
Trusted by
$6–8/lead → under $3/lead
Seedtime · very similar ad spend per campaign
“The messaging process is both fascinating and works. Each stage of the process has seen improved results. We've gone from around $6-8/lead down to under $3/lead with very similar amount of ad spend per campaign.”
Paul Dysinger · Owner, Seedtime
Three phases. Six to eight days. Your market picks the winning message, and the data shows you why.
Instead of testing random hooks to see what sticks, we follow the data.
The message gets built from the ground up, based on which words people engage with. We watch what your market does, not what it says.
The test runs over 3 phases, usually lasting 6–8 days.
It's a scientific elimination process. Each phase reads positive engagement (honest signals) from qualified prospects, and narrows in on the messaging that resonates with them.
During each phase, we track which messaging elements pull the highest engagement.
The winners get extracted and built into the rest of the ad copy.
Your new ads run to your existing landing page, and a positive feedback loop kicks in.
The algorithm re-trains itself to show your ads to qualified prospects in cold audiences.
More qualified prospects click through, so your landing page converts more of the right people. Ad quality scores rise. And rising quality scores cut the cost of running your ads.
The winning message pushes the algorithm to find qualified prospects, and rewards you with sales and cheaper reach. That upward spiral is what makes scaling possible.
Press play to watch the process in action…
We've used the Honest Signals Process to fix and scale campaigns for agency clients for years. Here's one from the hardest time of year to run paid ads.
This campaign was spending £500 per day, and started nosediving towards the end of Quarter 4 as advertising costs rose across the platform.
During the first 2 weeks of December, the cost per lead reached £21.26 and the cost per customer hit £220.07.
Those numbers were unacceptable for the client. So we stepped in and ran the Honest Signals Process on their messaging.
The ads relaunched with the updated messaging in the 3rd week of December:
Cost per lead · December 2022 onwards · from the client's ad account
−43%
cost per lead, in 2 weeks
£220.07 → ~£53
cost per customer, down 76%
£20 → £14
CPM, as ad quality rose
Cost per lead fell 43%, and cost per customer fell 30% in 2 weeks, during the most expensive advertising window of the year. CPM dropped from £20 to £14 as ad quality improved.
Two weeks later, cost per customer was down 76% from where it started in Dec 2022. Leads now cost around £8.50 and a customer costs around £53. Well inside the range where this client can scale spend with confidence.
Before · Dec 1–15 2022
After · Dec 16–31 2022
Two weeks on · Jan 1–15 2023
Once the winning message is proven in the ads, it becomes the building block for the rest of the funnel: the landing page, the emails, the sales conversations.
Then it feeds your ads on other platforms. One test, and every part of the business speaks the words your market responds to.
“We have successfully scaled to three crews in just under 8 months...I'm confident we'll scale to 5 in the next 9 months”
Lauren Forster · Trenchless Pipe Lining
For the first time, we're making the Honest Signals Process publicly available to a select handful of businesses as a standalone service.
If your business has a product or service that's already selling online, and you want your paid advertising to perform the way it used to, this is for you.
There's no retainer and no lock-in contract. You buy one test. It's run by the same senior people you speak to on the call, never handed down to a junior. And when it's done, the winning message is yours to keep, in your account, in your numbers.
To get started, click the button below and enter your details to apply for a call.
On the call, we'll ask about your business to make sure the process fits the results you're after, and you can ask us anything you like.
If we believe we can help, we'll make you an offer at the end of the call, at an introductory rate while this service is new to the public. If we don't believe we can help, we'll tell you that instead.
We look forward to speaking with you,
The 'Honest Signals' Team
P.S. We currently only have capacity for running a maximum of 3 tests per week, and we're prioritising businesses who qualify on a first come, first served basis.
If you want to start cutting your advertising costs before your competitors do, apply for a call today:
“I had the pleasure of them working for our business for over seven years. They helped us scale from 6 figures to 7 figures a month with their ads and digital funnels using lead magnets to get people into our databases to get them onto our seminars.
Huge thank you. We wouldn't be here without you guys.”
Abi Hookway · Touchstone Education
“The guys have worked with myself and my business partner Josh since the launch of the SW7 Academy. The advice they've given, the marketing and sales strategies they've helped us implement, coupled with complete professionalism; ranks them alongside many of the best people I've been fortunate enough to work with during my career in elite sport.
Whether your business is established or a startup, I highly recommend you contact the guys at Honest Signals to see how they can help you increase your income through your online channels.”
Sam Warburton · Former Wales and British & Irish Lions Rugby Captain
“After being let down by a few ad agencies in the past I was skeptical at first.
But in just 1 week Honest Signals halved my cost per customer and are already getting 4 times better ROAS than our current agency - who we had been working with for 3 months!
I'm looking forward to scaling and seeing what the future holds.”
Susan Cartwright · Owner of The Cosy Bear Company
“Their methods are different but very logical and structured. But I still remained sceptical until our website sales started to climb and climb and climb. Now after 4 weeks we are struggling to keep up with a 335% increase in sales which is growing daily (yes daily)…”
William Shotton · Founder & CEO, Tibico Fermentary
“The work they have produced is amazing because they created and honed the messages until they were razor sharp and tuned to my audience… Truly they deserve the name they call themselves… Honest Signals.”
Nancy Westcott · Owner, GoatThroat Pumps
“Honest Signals are exactly this… HONEST! Straightforward, professional and really easy to work with, they've quickly reduced our cost / lead and created many more qualified leads.”
Simon Humphreys · Owner, Glow Electric Heat Ltd
“I had never seen anything like it but as a direct salesman for over 20 years, I recognised the power in it immediately… When they finally put the winning headline and ad together the CTRs were way above anything I had achieved myself and smashed the industry averages.”
Mark Meaney · Director, Premier Clean Group Ltd
“One of the main features was the ability to understand key words that customers engage with. This allowed me to target my ads more effectively, resulting in higher click rates and a better return on investment. In addition, they helped me increase my sales, even during the testing period.”
Tom Johnson · Owner, Joov Products
“All I say is we now have a marketing partner we are over the moon with. The results do not lie. The numbers do not lie and we've seen a huge increase in our business both in leads and sales since we started with them in Jan 2024.”
Alasdair Cunningham · Property Education Expert
“So refreshing to find a company that likes to excel at what it does!… We cannot recommend this company enough, if you want results you must use them now. Worth every penny.”
Christian Hems · Owner, Pest Interceptors
“The team over at Honest Signals has majorly impressed. They're dedicated, committed, and incredibly professional. They've been an absolute pleasure to work with.”
Aaron King · Owner, Orb.co
“Their process for uncovering the messaging that attracts the best quality leads for my products and identifying the right customer base worked well… I would highly recommend the Honest Signals testing process to any online business no matter what size.”
Scarlet Alexandra · Owner, Sax Doodles
“I have just completed the testing phase with Honest Signals. The team have been very professional and also great to hang out with. A thorough job and I am impressed with the level of detail and expertise the team provide.”
Matthew Davies · The Trust Triangle
“With all the pitches, spam and huge promises we're bombarded with these days, it's rare to find someone you can actually trust to have your back… A true gem in a sea of serpents, and a delight to work with.”
Matt Frost · Elite WP Design
“There are plenty of advertising companies that will take your money and provide little if any results... but these guys deliver on their promise, that they will give you a return on your investment and provide you with more customers.”
Dwayne & Glyn · Owners, Your Hair Clinic
“In many ways contrary to all we believed made a good ad… They have been generous with their time and expertise and we are certainly seeing an uptick in leads. I am very happy to recommend them as a great team to work with.”
Philippa Ireton · Dallington School
“James walks on water. Ok, not exactly, but he has rocked our FB ads for high end clients for the past decade. He is kind, dedicated and committed. You'd be lucky to have him.”
Lindsay Wilson · Business Success Coach
“These guys don't just run our ads like rockstars, over the past decade they've played a key role in all our business strategies and their subsequent success. If you're looking to work with some of the industry's best, then look no further.”
Margaret Wright · The Flipchick
“I've been working with James for going on 8 years now. He's my go-to guy for FB ads. I've heard lots of horror stories from friends about “FB Experts” - I simply wouldn't trust anyone else to take care of my messaging and my ads.”
Kaeleya Rayne · Sacred Wealth & Business Coach for Women
It's a message-building process. It finds the highest-performing combination of words for attracting qualified prospects in your niche.
It uses Facebook's algorithm to measure the honest signals between a person's brain and their phone, instead of relying on the guesswork you get from surveys, reviews and market research.
The benefit to you: ads that attract more qualified prospects at a lower cost per lead and per customer. In the case study above, that meant lead costs falling 43% in 2 weeks. The message works on any ad platform once it's found.
We hear this a lot, and it's the reason this service exists.
In our experience, 95% of ad agencies are not messaging-focused. Their skill is setting up lots of ads, testing audiences, and pausing ads quickly to try to game the algorithm. That works for low-hanging fruit at low spend. It does not build campaigns you can scale.
Our promise: we find the exact messaging with the best chance of delivering qualified prospects to your offer from cold audiences, provided your offer is proven to convert warm prospects. And you see the evidence in your own ad account, not in a slide deck.
You still get the data, either way.
Every element we test comes back with its numbers attached. You see what your market engaged with, what it ignored, and what that means for your next move. We don't promise a number up front and then blame your business when it's missed. The test does the explaining, not us.
No.
The process discovers the best messaging for your offer whether you're running ads today or not. The test itself generates the data it needs.
Because what people say in public and what they do behind closed doors are two different things.
Surveys tell you what your customers want you to hear. The test reads what they click when nobody's asking. That's where the exact pains and benefits behind a buying decision show up.
We don't. Your market does, and the test asks your market directly.
Every element is tested on your audience, in your niche, and the winners are decided by their engagement, never by a template. It's worked in niches as narrow as industrial safety pumps ($300–600 products beating $50 throwaway competition) because the market supplies the answers, not us.
Think of it as a saving on your marketing budget, not a cost.
Once you know the exact messaging that moves your prospects to act, you can use it across every platform. Lower CPMs, higher CTRs, cheaper leads and customers. The case study above shows what that looks like in real numbers.
We'll talk exact pricing on the call, once we know the test fits your business.
There's nothing to get out of.
This is one finite test, not a retainer. It starts, it runs for 6–8 days, it ends, and the winning message is yours. No lock-in contract, no monthly billing, no termination fees.
We don't brainstorm a random bunch of marketing hooks designed to win the cheapest click and then leave your funnel or sales team to do the heavy lifting.
For your offer to convert, qualified prospects must be coming in at the top of the funnel. Finding the message that pulls them in is the whole job, and it's the part most agencies skip.
The structure is the same. The content never is.
The three elimination phases you saw above are the fixed frame. Everything inside them (the pains, benefits and hooks being tested) is built from your market, your customers and your offer. A template can't do that, which is why we show you the test structure instead of asking you to take our word for it.
We started advertising online in the 'internet marketing' niche in 2005, and began running ads on Facebook when the platform first opened in 2007.
The landscape has changed many times since (iOS 14, anyone?). The one thing that's stayed constant: messaging is king.
